Vista Chiara, from the Italian meaning “Clear View.”
Our origins stretch back over forty years, spanning from the tops of snow-capped mountains to the depths of the ocean floor—with frequent pit stops at racetracks around the world.
We’re a small, close group of people with shared values. We believe that everyone should follow their passions to the greatest extent possible. We also believe that in order to perform at your best, you need to have a clear mind, a clear conscience, and most importantly, a clear view.
How do we define these values at Vista Chiara?
- Clear Mind: We strive for simplicity. We create and sell fairly-priced sunglasses, free of branding, marketing, and advertising that clutters their timeless qualities. You want glasses, not billboards.
- Clear Conscience: Social and environmental responsibility is important to us. Everything we make and send you—from our sunglasses to our packaging—is recyclable. We also actively engage and partner with groups involved in removing plastics and litter.
- Clear View: Ultimately, we pride ourselves in providing high-quality, UV-protected sunglasses, made with quality, style, and durability. We want your glasses to be timeless in looks and longevity. We think you’ll agree.
At Vista Chiara, we want you to go forward in life with a clear view. We believe our glasses will help. #GoClearly